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They give players agency to step into different roles, confront complex problems, make meaningful choices and explore the consequences of various choices and strategies. Digital games are participatory and player-driven. Never AloneĪs with the transition from oral to written stories, interactive digital games represent a fundamentally different form of storytelling. Leveraging the unique power of this medium requires multi-stakeholder partnerships among experienced, proven game developers who can navigate the unique challenges of game development and publishing along with diverse groups of elders, youth, storytellers, artists and community members who can collectively represent a community’s voice and culture.

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We strongly believe that the answer is yes – but also recognise that it is not easy. This is especially true since the depiction of minorities, indigenous peoples and other under-represented communities in commercial games is often appropriated, mindlessly sampled or outright caricatured.īut can this incredibly powerful medium be harnessed to explore cultures from around the world in an authentic and meaningful way? Can the billions of highly engaged hours spent playing (and watching) video games be harnessed to connect gamers with cultures around the world as well as their own culture – and could this also be commercially viable in a very competitive marketplace? Those voicing this concern often point to the rapid growth of video games as one of the culprits of the phenomenon. In today’s rapidly changing, digitally infused and increasingly complex world there is a growing concern that youth are becoming disconnected from their culture, heritage and the timeless wisdom of their elders. “We want to be the financial services provider that knows your gig, what you do, how much you earn,” Furusa says, “to help you move from not having your payslip recognized to being recognized, to having access to micro-credit and to building a credit score.” ImaliPay aims to be a one-stop shop for savings, credit and insurance services. The Mastercard Foundation estimates there will be 80 million by 2030.

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Apps like Uber, Glovo and Lynk connect about nine million “online” gig workers in Africa today.

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“My deep passion was to start a business in Africa that would impact millions of lives.” Less than a year later, Furusa borrowed $10,000 from his family in Zimbabwe to co-launch with Sanmi Akinmusire the fintech startup ImaliPay to provide services for Africa’s gig workers. “I thought to myself, if something had happened to me, what legacy would I leave?” he tells ImpactAlpha. The serial entrepreneur from Zimbabwe was working for digital payments company Cellulant and was one of the lucky ones to escape the DusitD2 Hotel terrorist attack in January 2019. A tragedy in Nairobi spurred Tatenda Furusa to follow his calling.









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